I attended the Mesh Conference this past week (and also MeshU). Good times had by all, especially the proverbial bump and grind with the microcelebrities of the inter-tech world (Daniel Burka, Nora Young, Leah Culver, Ethan Kaplan, David Usher, John Resig, Ryan Carson, Avi Bryant, Lane Merrifield, Garret Camp, Eric Schonfeld, and more!!!)
One of the main themes I felt that all the participants addressed in one form or another was the Social Web. Or social media. Or social. Or welcome to the social. It's an obvious concept and it seems that most of the conversations, both public and private, focused on this.
I can't Dance
I might be behind the curve or dancing in the wrong club, but for the most part, especially with regard to the enterprise conversations that focused on monetizing the social space, the true concept of Social was misunderstood and even ignored. When the enterprise looks at taking advantage of the "new social space" or the red-bull entrepreneur seeks out the next big thing, it undermines the truth behind "the social". And it's no wonder so many start-ups fail and enterprise social experiments suck.
